Southern Voters Reshaping American Politics

Howard Franklin | Ohio River South, on the Digital Politics Podcast with Karen Jagoda

Howard Franklin, CEO of Ohio River South, joins host Karen Jagoda to shine light on the evolving political, economic, and demographic landscape of the American South. The question is how these shifts have changed the electorate and created opportunities for a new wave of political candidates. The most effective ways to reach Southern voters still include traditional in-person engagement alongside digital outreach to reach urban, suburban, and rural communities.

Howard and Karen discuss

• Outdated historical perspectives about Southern voters
• Where Southern voters live and why people are moving to the region
• Strategies for reaching an increasingly diverse and younger population of voters
• The continued importance of retail politics and opportunities for authentic interactions with candidates