An expert in branding and marketing communications strategies, Marcia has worked with businesses across a spectrum of industries, political campaigns, municipalities and nonprofit organizations.
She consults with clients on the best way to build and elevate their brands in every aspect from visuals to “voice,” media presence, sponsorship, outreach and volunteerism. She leads a team of creatives who develop and deliver award-winning print materials and digital media for online and social channels.
For a local municipality she develops and hones an image-driven brand that tells the city’s story about diversity and inclusivity for public-facing websites, advertising, and social media; community-building initiatives for citizen engagement and input; and team-building programs for city staff.
For a nonprofit clinic that serves the low income and underinsured in metro Atlanta, Marcia leads a team that developed a brand-building website and collateral print and digital materials. Using bright, energetic colors from the recently renovated clinic, the suite of materials integrates the physical experience with the conceptual and informational, conveying a story about real need, solid accomplishments, a clear-eyed look to the future, and a compelling call to action.
For a regional civil engineering firm, Marcia provides consultation and creative direction on a better way to build the brand and present their credentials in a crowded field of competition. She and her team have directed photo shoots, email and social media campaigns, and developed a versatile and flexible system for SOQ materials.
Marcia is active in her community, supporting local efforts to address environmental and economic sustainability, poverty, food insecurity and student mental health. She mentors student interns from a local high school as well as college.
Marcia holds a Bachelor of Visual Arts degree from Georgia State University.