COVID-19 pandemic threatened to keep millions of elderly, at-risk or marginalized people from voting. 2020 was our biggest year by far. By Election Day, 34 million voters used Vote.org tools, including:
- 9.4 million registration verifications
- 3.7 million new voter registrations
- 3.3 million voters absentee / mail-in ballot requests
- 16.5 million polling location look-ups
And of those 34 million voters, 44% are under 30 and more than half are women.
Our data shows us that Vote.org voters follow-through on their commitment to vote: more than 70% of people who use our tools cast a ballot. Civic leaders, media, influencers and community organizations trust Vote.org’s accuracy. Over the last few months, everyone from Stacey Abrams and the New York Times to Taylor Swift and Black Voters Matter sent their audiences to Vote.org to get the latest information on how, where and when to vote. But we aren’t just the most widely-used voting platform. Vote.org goes after the hardest to reach voters, the people our election systems are designed to leave behind.
ORS focused on Florida, South Carolina, Mississippi and Alabama. Read more at vote.org.
We also invest resources in effective offline strategies, targeting voters too often overlooked by both political parties. In 2020, we did this by broadcasting pro-voting radio ads to communities like Navajo Nation, who are showing a 4% increase in turnout this year according to early reports. Across the country, our terrestrial radio ads reached 36 million potential voters and streaming ads reached another 1.3 million people.